Helping
businesses
be better

People expect brands and businesses to behave responsibly, preferring to buy and use those which demonstrate an authentic social purpose. 70% of consumers say it’s important for brands to take a stand on social and political issues, and the companies most committed to ESG and CSR over the past decade outperformed on the stock market - so it’s not something businesses can afford to ignore. But it's easy to get it wrong if you don’t know what you’re doing. 

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As part of ITV’s multi award-winning Social Purpose team, I learned what good looks like. There, I developed and delivered projects to support DE&I, climate action, better physical and mental health, fundraising and volunteering. Backed by a career spanning advertising, business innovation and market research, I’m well-placed to build impactful audience-first social purpose initiatives that benefit brands and businesses.

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So whether you need a long-term full 360 Social Purpose strategy or just some fresh thinking on an existing initiative (or something in-between), I’m here to help.

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Sources: Forbes 2021; Corporate Governance Institute 2022