Frequently Asked Questions

What might a Social Purpose solution look like for my business?

One size doesn’t fit all - if your Social Purpose is going to be more than a box-ticking exercise and have real impact, it’s important that it reflects your target audience, your brand, what you sell, how you operate, your key stakeholders (including staff)…the list goes on. But to give you an idea, it could include any or all of the following types of activity:

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• Marketing campaigns to raise awareness of and/or show support for particular issues

• Partnerships - with relevant charities, industry bodies, other brands and/or experts in their field

• Improved operational processes

• HR initiatives

• Staff volunteering

• Fundraising
   

My experience spans all of these areas and more.